This campaign featured a activation site at the Governors Ball 2023. Aimed at promoting Mike's Hot Honey's latest collaboration with Utz Chips. I wanted to relate to the urban New Yorker demographic by recreating a Bodega storefront. The concept offers a beacon of opportunities for artists and visitors to interact, try out new chips flavor while exposing the moment on social media. The pop-up activation featured off-stage artists visits, merchandise, Live mural painting, and allow sticker tagging by public visitors.