
KINGS CROSS
Google HQ Retail High Street
Merchandising Strategy & Small Merchant Programming
As a design leader at Jamestown, a retail and community programming partner for Google, I was part of a creative advisory team to Google's ambitious revision plans for the retail high street within its £1 billion campus at King's Cross Central in London.
Our goal was to create a more flexible and sustainable timber-framed storefront, catering to a mix of established and emerging brands. Additionally, we introduced a market hall concept designed to serve as a launchpad for small businesses. This project showcases the design and creative program strategy we presented to Google in collaboration with Heatherwick Studio.


Store Front Design

Coherent Storefront Portal with various infill identity

Coherent Storefront Portal with various infill identity

Infill variety direction

Variety Study in final application

Variety added to StoreFront portals
Signage & Identity Study

Signage & Identity Study

Identity in application

Identity in application

Materiality and Variety

Market Hall Programming
Program Timeline

Market Hall Program modules

Space Allocation

Ready to use structure

Open Space Merchandiseing

Semi-enclose Merchandising

Facade Impact

Open Space Entrance